CBP launches 'Know the Facts' awareness campaign

U.S. Customs and Border Protection Commissioner R. Gil Kerlikowske formally rolled out the “Know the Facts” campaign today. The campaign launched on July 20 in Mexico, El Salvador, Guatemala, and Honduras encourages would-be travelers to “Know the Facts” to avoid embarking on the dangerous trek north and attempt to illegally enter the U.S. only to be returned to their country.

“This campaign is designed to educate would-be travelers in Central America and Mexico about the realities of the journey north—human smugglers have no regard for human life,” said CBP Commissioner R. Gil Kerlikowske. “It is critical that they are aware of the facts behind U.S. immigration policies before risking their lives. There are no ‘permisos.’”

The campaign is designed to increase awareness of U.S. immigration policies and enhanced enforcement on the U.S. border, clearly and simply stating the facts behind U.S. immigration policies. The message is aimed at undocumented individuals from El Salvador, Guatemala, Honduras, and Mexico from making the dangerous journey north who will attempt to illegally enter the U.S. through Mexico.